Homes Ltd. started out pretty much the same way most builders
start out. That is by building spec homes and the odd custom
home when a client would want features not already available
in one of the spec homes.
homes are pre-sold homes. The home is sold and then built. Spec
homes (speculative) are homes built first and then marketed
this initial period of development, something remarkable happened.
It was this; Parkland Homes Ltd. was able to sell each and every
spec home built, in less than 30 days of completion, for more
than 99% of asking price without exception.
did this happen?
are two basic reasons, both of which are very important to home
first is quality – quality of construction, design, finishing
and materials. Consumers, no matter what the price range, are
always concerned about the quality.
second is value. Parkland Homes Ltd. markets their homes at
what we call "Market Value Pricing". In other words, the homes
are priced fairly. This is why we have been able to sell our
spec homes consistently for more that 99% of asking price. With
careful consideration and comparison shopping, our customers
have been able to justify paying our asking price.
Homes Ltd’s main focus is the construction of high quality yet
affordable homes, targeting the purchaser ready to move up from
their entry level home as well as the empty nester wishing to
move to a home more suitable to their current requirements,
yet not wanting to sacrifice the quality and style that they
have become accustomed to.
emphasis and care is placed on the selection of quality trades
and suppliers to ensure our philosophy of quality is carried
on through each and every phase of the building process.
building process is then followed up with a service program,
which is designed to ensure that our customers homes will be
a source of comfort and satisfaction as well as an excellent
investment for years to come.
latest project is our new show home being built in Stony Plain.
show home will first open May 25, 2002, however, the sales office
will open March 30, 2002.
this in mind, we would ask that when planning your next list
of show homes to visit that you would include a stop at our
new show home located in Stony Plain’s newest and finest development
– Willow Park.
In summary, these two vital concepts, mentioned earlier,
of high quality and market value pricing form the basis of our
philosophy of building and selling and have been fundamental
to our past success and they will be the key to our future.